Thank you so much for purchasing my book, Lookers into Bookers.
Below you will see the files, organised by chapter, that accompany the book. I shall update and add to this over time and inform you when I do. I hope these, and the book, helps you to grow your business.
|CL2B WS 20-21 Competitor Analysis - Lookers Into Bookers.xlsx
|03. L2B WS4 — Colour Wheel.pdf
|Marketing Budget Calculator - Lookers Into Bookers.xlsx
|08. L2B WS40 — TripAdvisor Checklist.pdf
|07. L2B WS26 — Video Strategies - Briefing Document.pdf
|05. L2B WS19 — GDPR Checklist.pdf
|06. L2B WS22 — Web Audit Checklist.pdf
|01. L2B WS1-3 — Brand Toolkit.pdf
|TourismTiger: How to Optimize your Website.pdf
|04. L2B WS5 — Lead Generating Website.pdf
|02. L2B WS4 — Brand Guidelines.pdf
Content Marketing Calendar
This was created in Airtable and can be used as a guide to create your own marketing calendar.
The Colour Wheel Method Workshop
The Basics of Google Analytics Workshop
How to use Atlas
Video Strategies Workshop
Facebook Ad Funnels Workshop
How to Rank on TripAdvisor
Growing Your Tour Business Through Linkedin - The Digital Tourism Show #208
Peter Syme of 1000 Mile Journeys and Splash! White WaterRafting, drops by to chat about how he has made six figures growing his business through a seldom used social platform for the tours and activities sector... LinkedIn.
The Future of Booking Systems with Oskar Bruening of PeekPro – The Digital Tourism Show #197
Chris and Oskar chat about the future of booking systems in the wake of acquisitions from TripAdvisor and Booking.com, the recent announcements by TripAdvisor, selecting the right booking platform for your business and PeekPro's direct integration with Google and how this will help suppliers.
Why Tourism Marketing Should Invest in GOOD Translation - Digital Tourism Show #196
Justine Chrisment is a top tourism marketer with TMA and also runs her own business, The Language Distillery, providing translation services. Justine will explain 'Why Tourism Marketing Should Invest in GOOD Translation'. In this talk, we will discuss the importance of good translation: how it is vital to make information accessible to your target audience, and we'll discuss how well-translated content can be used as a unique selling point to win new business opportunities.
The Digital Battle for Tours and Activities – The Digital Tourism Show #194
Having worked in the tours and activities industry for many years now, I can confidently report that the last 24 months have seen some of the industry’s most exciting and interesting developments. As these huge changes appear on the horizon, every online travel agent (OTA) and booking platform — both big and small — is positioning and preparing itself. But who will ultimately dominate the market? With this blog, I’ll look at the big three OTAs, Google’s entry into the tours and activities sector, and I’ll explain how suppliers can make sure they’re ready for the changing digital environment.