Over 400 pages of practical digital marketing advice with downloadable worksheets and video guides.
With this book, I will help you figure out where your tours and activities business currently sits, and the path it needs to take to grow. I will also provide the tools to get there by offering practical advice, worksheets, and videos. Ultimately, the aim of this book is to help turn your online lookers into revenue-generating bookers.
Just Some of what the Book Includes:
- Brand Workshop
- My brand workshop will help you and your team find where your business sits, where it needs to go, and how to get there.
- 90-Day Content Machine
- I will provide the tools you need to create 90 days of story-driven content ideas from just one video.
- Facebook Ad Funnel
- I will provide you with a Facebook Ad funnel that will gain you lots of targeted potential customers, without breaking the bank.
- Marketing Strategies
- If you want customers, you’re going to need to actively get out there and find them, and then let them know you exist. I show you how.
- Competitor Analysis
- Without researching your market, customers, and competitors, you are effectively promoting your business blind. Let data drive your decisions.
- Video Marketing
- Video is, hands down, one of the best marketing tools you can use and there is no excuse not to use it to promote your brand and connect with customers. I will show you how.
- Ranking on TripAdvisor
- With this workshop, I will explore the best ways to use TripAdvisor; I will explain how Tripadvisor rankings your business and how to generate positive reviews and improve your rankings.
- Email Marketing Mastery
- Create a stream of organically built subscribers that engage with your brand in exchange for the value you offer. Allow me to show you how to effectively build an email list.
- Marketing Automation
- I will cover the basics of using marketing automation to efficiently and affordably generate leads for your business while you sleep.
Having worked with Chris and his team for the last 6 months, I can confidently say there really is no other company that compares to their understanding of the tourism industry. A 36. 7% increase in revenue from my previous year, and a 328% return from my Adwords spend says it all.
Since i joined the tourism industry, Chris has been the go to guy for me. He always has his finger on the pulse and thinks one step ahead of everyone else when it comes to reacting to the latest industry developments. I’ve found his advice to be invaluable on several occasions.
Chris and his team have been instrumental in helping us grow the Gray Line Iceland brand. The extra bookings and revenue we have received from their marketing efforts have been nothing short of remarkable.
The world of marketing can often be a black hole. There are so many moving parts that can easily overwhelm you if you let it. This is where TMA truly excels. They removed the ‘guesswork’ and provided me with a clear and detailed work plan for the upcoming year. I would strongly recommend everyone to consider TMA to assist them with their marketing strategy.
Chris Torres has the ability to execute marketing strategies that are unlike anything I’ve seen in the tour & activity industry. He and his team don’t just hit the bullseye, they blow it to pieces... again and again.
Whether you are just starting on your digital marketing journey, or you are far along on your adventure, use Lookers Into Bookers as a guide to strategy and prioritisation, as a hands-on practical resource, as a checklist of best practices, but also as a companion on your never-ending path through the digital change that lies ahead.
I am a huge admirer of Chris Torres and his Digital Tourism Show video series. The man gives away so much knowledge around increasing revenue for free... If I watched one of his videos I could have saved myself $400!
Having worked with Chris on a number of projects over the years, and having the pleasure of hearing him speak at various events, there is no doubt he knows his stuff! If you need to get your tourism brand moving in the market Chris is definitely the guy to assist you.
Chris is the first person I call upon with any tour marketing challenges. This book is a must read
Chris is an amazing resource. As a very small tour company, I was amazed by his honesty, openness, and immediate support of my requests. This is a gem of a human. . . a rare find.
Thank you for all the great things you have been sharing on your Digital Tourism Show group. Your ideas and insights have inspired improvements for 2019 that will help many of our partners. They wouldn’t have been the same without your input.
There are 2 groups on Facebook that are keeping me informed about what is going on in the industry, and one of them is created by Chris. Every time we talk to Chris there is a moment of inspiration and a great brainstorming session. Happy to know a person who is an expert in this sector and will definitely keep following for advice and an exchange of ideas.